VR Creative – Design and Art


VR Creative – Dynamic 3d Design and Art

Planning and visualising your ideas in a 3D space can be difficult, costly and time-consuming. Traditional 3D modelling and storyboarding can take months to complete and often take specialist teams working around the clock to build and render out.

Where VR excels is by providing a real-time view of 3D assets right in front of you. This means you can animate, recolour, position cameras and lights, add effects and even perform motion capture in real time with your hands.

You can scale the scene up to human scale or look down at the action taking part around you, move the sun in the sky to a time of the day, import models and rigged characters to animate with keyframes or real-time puppetry, all to create a final scene in hours and days.

Still from ‘Fishy Business’ Short film – modelled, textured, animated, lighting and animation all completed in VR.

This technology can be used by an operator who can hold a camera the virtual space with a real-world monitor showing a window into the scene and the action taking place. This service is great for shooting pre-visualisations for film projects (in place/supplementing traditional storyboards), planning complex, dangerous or expensive operations for training or simply making animating a product on a turntable, a view of a showroom or an architectural model.